Over the forecast period, it is expected that hair care will continue to witness steady growth in retail value terms whilst volume growth is likely to decline. There will be greater growth potential in value terms, as companies continue to launch new innovative products, which will stimulate sales of higher value products and boost overall value growth going forward.
Bulgarian consumers are beginning to pay attention to more eco-friendly products, although sustainability is still in its early stages of development in the country. Sustainable and natural products are starting to emerge in hair care, and producers are making efforts to capture consumers’ attention with advertising that highlights the benefits of natural hair care, such as Garnier’s Color Naturals hair colorants with oils of natural origin.
In the upcoming years, the e-commerce channel will record the most dynamic growth in share and actual value sales. This stems from the ever-expanding network of online retailers offering both budget friendly and high-end products from luxury brands.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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