Hair care in France is set to return to retail volume growth in the forecast period, and will maintain current value growth. Ingredient transparency is expected to continue to become increasingly important across various beauty and personal care categories, driven by heightened consumer sensitivity regarding product composition, particularly in the wake of health concerns during the COVID-19 pandemic.
There is a noticeable trend in hair care towards more sustainable, natural products with higher-quality ingredients in France. This trend shows that consumers are becoming more and more interested in hair care products that are effective, eco-friendly, and sourced ethically.
With the rising popularity of social media platforms such as TikTok and Instagram, the impact of these platforms on consumers’ purchasing decisions has increased dramatically. The rise in the number of influencers, and numerous content innovations have significantly fuelled this change in purchasing behaviour, leading to an increasing amount of money being spent on online purchases.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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