Competition within the UK’s hair care landscape increased in 2023, following Boots broadening its product portfolio through the stocking of 10 salon professional brands. This is anticipated to be a contributing factor behind salon professional hair care’s positive outlook over the forecast period.
Although hair care in the UK is a mature category, with brands often vying for share through products with similar positioning and ingredients, there still remain opportunities for players to launch products for minority groups and specific health concerns. One segment that is set to experience greater investment and focus is women’s health, particularly products targeting the menopause.
Despite an overall positive outlook for hair care in the UK, volume sales of standard shampoos and 2-in-1 products are set to further decline. Concerns surrounding how frequent hair washing can impact hair health will contribute to declines in daily and weekly usage of both product types, accompanied by consumers opting for more premium options, meaning that daily usage is unlikely.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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