Hair Care

Market research on the beauty and personal care industry. Standar...

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

Country Report

Hair Care in Austria

Jun 2023

Hair care generates a healthy share of overall beauty and personal care retail sales in Austria. In 2022, hair care accounted for the second-highest retail value share in beauty and personal care, behind skin care. The demand for hair care was stable…

USD 1,195
Country Report

Hair Care in Slovakia

May 2023

Following declines in 2020 and 2021, in the wake of the Coronavirus (COVID-19) crisis, when consumers worked and studied at home and out-of-home socialising and activities were heavily restricted, hair care returned to positive, if slight, retail…

USD 1,195
Country Report

Hair Care in Romania

May 2023

Salon professional hair care was the best performing category within hair care in 2022 as volume and value sales rose despite the pressure that came on household incomes and consumer spending due to high inflation during the year. The most important…

USD 1,195
Country Report

Hair Care in Estonia

May 2023

Hair care resumed its usual, pre-pandemic performance in 2022, following a revival in 2021 in most categories. Styling agents was the best-performing category in 2022, recording double-digit value and volume growth in the year. Styling agents was the…

USD 1,195
Country Report

Hair Care in Peru

May 2023

The removal of COVID-19 related restrictions led to the resumption of society in 2022. People began to frequent consumer foodservice outlets, bars and attend public events once more, all of which contributed to the recovery of hair care sales. The…

USD 1,195
Country Report

Hair Care in Croatia

May 2023

In 2022, with society gradually opening up and people looking to present themselves well, hair care registered an increase in retail volume and current value sales. Sales professional hair care registered the highest current value growth as hair…

USD 1,195
Country Report

Hair Care in Singapore

May 2023

The onset of the COVID-19 pandemic led to an increased interest in more elaborate hair care routines, as Singaporeans spent more time at home due to work-from-home mandates. Thus, while many consumers cut back on their overall spending across 2020…

USD 1,195
Country Report

Hair Care in Spain

May 2023

Sales of hair care products saw positive growth in current value terms in 2022, although this was mainly due to inflationary pressures, rather than any real upturn in demand. Indeed, the category saw a weak performance in constant value terms, as the…

USD 1,195
Country Report

Hair Care in Brazil

Jul 2023

The year 2021 was marked by the polarisation of consumption in beauty and personal care. The best results were at the price extremes, but were also concentrated in some categories, with the preference for hygiene products over beauty items. In 2022,…

USD 1,195
Country Report

Hair Care in India

Jul 2023

In recent years, a fascinating trend took the beauty industry by storm – the “skinification” of hair. This is the trend of using skin care ingredients in hair care products, or applying the concepts of skin care in hair care, and recently there has…

USD 1,195
Country Report

Hair Care in Australia

Jun 2023

Despite a marginal decline in retail volume sales in 2022, as local consumers shifted back to pre-pandemic lifestyles and routines, including less time working from home and less time to pamper themselves, overall demand for hair care remained higher…

USD 1,195
Country Report

Hair Care in Lithuania

May 2023

Premium skin care growth during COVID-19 and the demand for professional skin care led to further beauty premiumisation across other areas of the landscape. As such, this boosted growth for professional salon hair care sales in 2022. In parallel to…

USD 1,195
Country Report

Hair Care in Chile

May 2023

Hair care in Chile experienced double-digit growth rates in 2021, driven mainly by government aid that generated significant liquidity in the local market. However, the economic crisis and inflationary pressures hit many categories of beauty and…

USD 1,195
Country Report

Hair Care in Norway

May 2023

Hair care received a considerable boost in 2020 from the Coronavirus (COVID-19) pandemic. With consumers spending more time at home, they had more time to spend on hair care/treatments and styling. In addition, the uptake in exercise and outdoor…

USD 1,195
Country Report

Hair Care in Bulgaria

Apr 2023

Hair care in Bulgaria recorded further value growth in 2022 with a return to normal grooming habits following the pandemic. Private label brands have witnessed increasing popularity in the year thanks to their affordability in a time of high…

USD 1,195
Country Report

Hair Care in Indonesia

Apr 2023

Hair care continued to see positive retail volume and current value growth in 2022. Many types of hair care products have emerged in the market offering various functions. Some examples of these types of products are hair serums, hair masks,…

USD 1,195
Country Report

Hair Care in China

Apr 2023

After sales surged in 2021 in both retail current value and volume terms, hair care in China declined for the first time in a decade in 2022, as a result of outbreaks of the Omicron variant of COVID-19 and associated wide-ranging lockdowns. Months of…

USD 1,195
Country Report

Hair Care in Taiwan

Jun 2023

Hair care maintained solid current value growth in 2022, continuing the trend seen in the previous two years. Demand for hair care products increased during the pandemic as a basic hygiene measure, and growth continued in 2022 despite the easing of…

USD 1,195
Country Report

Hair Care in Cameroon

Jun 2023

Hair breakages and scalp issues are some of the leading hair problems in Cameroon, which is why demand for conditioners and shampoos is on a growth trajectory. For scalp issues, dandruff is the main problem with the hot tropical climate in the…

USD 1,195
Country Report

Hair Care in Tunisia

May 2023

Due to the economic crisis, the parallel market and smuggled products are increasing in Tunisia. One of the categories that is most affected by the presence of illicit trade is salon professional hair care. In 2022, the number of products illegally…

USD 1,195
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