Sales of hair care are expected to show moderate volume growth in the forecast period. This will be mainly driven by standard shampoos and conditioners and treatments, which still account for most hair care sales in volume terms in Italy.
Sales of colourants are set to decline in volume and value terms (at constant 2023 prices) over the forecast period. Following the peak in sales seen in 2020 when hair salons were forced to close, these products will likely continue to lose momentum as Italian consumers tend to prefer professional hair colouring services at salons.
Like skin care and baby and child-specific products, hair care will likely remain a category in which Italian consumers pay a high level of attention to natural products. Consumers will likely continue to expect a high percentage of natural or organic ingredients and for products to be free from ingredients that are considered to be unsafe such as sulphate, parabens and silicon.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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