In 2024, a decrease in hair care in retail volume terms is predicted, aligned with economic policies carried out by the new president, Javier Milei. During the campaign, the candidate anticipated positive changes in the longer term economy, but stagflation during 2024.
As seen over the review period, Procter & Gamble continued to exhibit a poor performance in 2023, losing retail value share in all hair care categories. The company is ranked in the third position in 2023, falling one position compared to the first years of the review period.
In the short term, the end of Precios Justos – a programme which includes several hair care brands – will impact sales. The liberal candidate Javier Milei, strongly opposes government intervention in the economy, including price regulations.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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