Hair care in Finland is expected to experience stagnant growth in both volume and value terms during the forecast period. Maturity in most categories limits volume growth potential, while economic factors and competition will constrain price increases, hindering value growth, particularly in the early years of the forecast period.
Salon hair care is forecast to remain stagnant over the forecast period. The increasing availability of high-quality, non-salon premium products intensifies competition, while the growing consumer interest in natural ingredients further challenges salon hair care, as these products often compete directly.
The decline of perms and relaxants is expected to continue throughout the forecast period, with both volume and value sales dropping further. These products are often perceived as damaging to hair, and younger consumers in particular are gravitating towards more natural, less harmful hair care solutions that prioritise healthy hair growth and long-term hair health.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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