Despite ingredient selection being many consumers’ main priority when selecting hair care, claims such as “vegan” and “cruelty-free” remain equally important for some. In the past, hair care positioned as “vegan” or “cruelty-free” was often assumed to be more expensive, but perceptions and attitudes are changing, and local consumers increasingly expect hair care in both mass and premium segments to carry these claims.
Hair care in South Africa still offers further growth opportunities over the forecast period, mainly because consumers are increasingly prioritising the level of attention they give to their hair, including more sophisticated routines. In South Africa, consumers have a variety of hair types, thereby creating an opportunity for players to develop a wider range of products to ensure inclusivity.
There is increasing interest among South Africans in supporting local brands, as they understand the average consumer and can cater for their diverse demands. In addition to being more affordable, South Africans also want to support the local economy by purchasing domestic brands.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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