Salon professional hair care products are expected to achieve the highest growth rates over the forecast period. From 2024 onwards, growth rates are expected to continue to grow as migration from beauty salons to DIY at home gains relevance, consumer interest in high-quality products increases, and there is a shift towards beauty specialist retailers, which hold a more diverse product selection than other retailers.
Colourants sales are expected to show moderate growth rates in the forecast period. Sales of colourants are expected to remain rather sluggish because consumers tend to prefer professional hair colouring services at salons when possible and category value is suffering from the double-tube format hampering value growth.
Hair routines are set to continue changing as brands invest in solutions and consumers become more interested in products, notably premium products, that offer long-term hair health benefits and are backed up with dermatological approval even in the mass segment. Formulated to apply before or after shampooing, Plex formulation helps repair the internal structure of the hair.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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