According to data from the Demographic Census, released by the Brazilian Institute of Geography and Statistics (IBGE), the number of mixed-race individuals (pardos) in Brazil surpassed that of white individuals for the first time since 1872, when the census was first conducted. Between the censuses of 2010 and 2022, the white population decreased from 48% to 44%, no longer being the majority.
With an anticipated surge in sales, hair care in Brazil is poised to maintain its global third place ranking within the category. Catering to the needs of a diverse population with various hair types, the Brazilian market has seen the improvement of products to meet different consumer demands.
Periodically, baldness becomes a trending topic on the internet, sparking discussions, memes, and even advertising campaigns. A recent promotion by the fast food chain Burger King gained traction on social media, particularly amongst younger demographics, offering free hamburgers to those experiencing hair loss.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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