Alcoholic Drinks in Kenya
Alcoholic drinks in 2022: The big picture
On-trade vs off-trade split
What next for alcoholic drinks?
Legal purchasing age and legal drinking age
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
Contraband/parallel trade
Cross-border/private imports
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
Summary 2 Research Sources
Beer in Kenya
Informed consumer lifestyles drive product innovation
Local brands strive to remain competitive amid international players
Rise of e-commerce accelerates sales
Younger generations to gain greater priority as target consumers of beer
Consumer lifestyle changes will continue to guide innovation
Flavoured lager to gain greater ground thanks to rising interest from younger Kenyans
Lager price band methodology
Summary 3 Lager by Price Band 2022
Summary 4 Number of Breweries 2017-2022
Table 17 Sales of Beer by Category: Total Volume 2017-2022
Table 18 Sales of Beer by Category: Total Value 2017-2022
Table 19 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 20 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 25 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 26 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 27 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 28 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 29 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
Cider/Perry in Kenya
Emergence of new players boosts further growth in cider/perry in 2022
Surge in product variety is response to evolving consumer awareness
E-commerce channel proves profitable for cider/perry
Expansion of local cider production to propel growth
Innovative flavours will bolster sales
Retail expansion to support category expansion
Table 32 Sales of Cider/Perry: Total Volume 2017-2022
Table 33 Sales of Cider/Perry: Total Value 2017-2022
Table 34 Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 35 Sales of Cider/Perry: % Total Value Growth 2017-2022
Table 36 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
Table 37 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
Table 40 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 41 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 42 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
Table 43 Forecast Sales of Cider/Perry: Total Volume 2022-2027
Table 44 Forecast Sales of Cider/Perry: Total Value 2022-2027
Table 45 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
Table 46 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
Rtds in Kenya
Flavoured products fuel growth in 2022
Convenience and pricing as key sales drivers
Expansion of distribution channels boosts product availability
Innovation to be driven by demand for flavoured products
E-commerce platforms will increasingly drive distribution
Continued shift towards at-home consumption
Table 47 Sales of RTDs by Category: Total Volume 2017-2022
Table 48 Sales of RTDs by Category: Total Value 2017-2022
Table 49 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 50 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 51 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 52 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 53 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 54 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 55 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 56 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 57 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 58 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 59 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 60 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 61 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
Spirits in Kenya
International brands galvanise spirits in Kenya in 2022
Manufacturers introduce new flavours in a bid to woo consumers
Rethinking distribution channels for broader reach
Spirits players to heighten focus on younger Kenyans
Economy brands will continue to strengthen
International brands will expand within spirits in Kenya
Table 62 Sales of Spirits by Category: Total Volume 2017-2022
Table 63 Sales of Spirits by Category: Total Value 2017-2022
Table 64 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 65 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 66 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 67 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 68 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 69 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 70 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 71 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 72 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 73 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 74 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 75 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 76 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
Wine in Kenya
Improved consumer education and marketing strategies support sustained growth
Expanding retail sector further fuels wine consumption
Rising hospitality industry supports overall category growth
Demand for entry-level products set to rise as players push budget-friendly varieties
Globalisation impact to continue reshaping local market dynamics
Expansion of the retail sector will support future sales
Table 77 Sales of Wine by Category: Total Volume 2017-2022
Table 78 Sales of Wine by Category: Total Value 2017-2022
Table 79 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 80 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 81 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 82 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 83 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 84 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 85 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 86 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 87 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 88 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027