In 2022, alcoholic drinks recovered from the COVID-19 pandemic in line with restrictions easing, which has had numerous benefits for on-trade sales. However, the industry overall now faces a new set of challenges due to global inflation which is forcing many consumers to economise.
In 2022, alcoholic drinks in Myanmar has experienced a total volume sales recovery in comparison to 2021. This is mainly due to the rebound of the on-trade performance as economic activities resumed and consumers socialised in clubs and bars once again.
Although much of the country’s population has traditionally been teetotal and rather uninterested in alcohol or drinking, attitudes towards alcoholic drinks are shifting in Myanmar and public opinion on the issue is increasingly polarised. The review period saw Myanmar shift ever closer to becoming a liberal democracy, with the country’s economy also achieving strong growth, not least due to rising levels of foreign direct investment and increasing numbers of tourist arrivals.
In 2022, Myanmar’s real GDP growth stands at 0.5%.
The first phase of the ambitious Yangon New City infrastructure megaproject is already underway. This project aims to develop 20,000 acres of land, including the installation of modern transportation infrastructure and it is expected to be completed at some point during 2020, resulting in drastic improvements to transportation in the country and across the region.
Both the legal drinking age and the legal purchasing age for alcoholic drinks remain set at 18 years old.
Under the UTL 2022, the Special Goods Tax (SGT) rates for alcohol and wine were increased for products priced between MMK200 and MMK1200 litre.
Over the forecast period, Myanmar will continue to be negatively impacted by ongoing inflation, which will see prices further increase and consumers become even more mindful of their spending habits. With that being said, if the country’s economy starts to see improvements in 2023, alcoholic drinks will see accelerated growth, if not, growth will likely be limited in comparison to 2022.
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Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.See All of Our Definitions
This report originates from Passport, our Alcoholic Drinks research and analysis database.
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