Alcoholic Drinks in Norway
Alcoholic drinks in 2022: The big picture
Norway's nightlife threatened with wave of bankruptcies
What next for alcoholic drinks?
Legal purchasing age and legal drinking age
Summary 1 Number of On-trade Establishments by Type 2016-2022
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2022
Contraband/parallel trade
Cross-border/private imports
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
Summary 3 Research Sources
Beer in Norway
Total volume decline for beer amidst resumption of international travel
Shift towards mid-priced and economy positioned offerings
Flavoured and low alcohol key trends in Norway – driving growth of radler and lite variants
Expected development in 2023
Flavours and non alcoholic/low alcohol will be key forecast trends
Uncertain outlook for smaller breweries
Lager price band methodology
Summary 4 Lager by Price Band 2022
Summary 5 Number of Breweries 2017-2022
Table 17 Sales of Beer by Category: Total Volume 2017-2022
Table 18 Sales of Beer by Category: Total Value 2017-2022
Table 19 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 20 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 25 Sales of Beer by Craft vs Standard 2017-2022
Table 26 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 27 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 28 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 29 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 30 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
Cider/Perry in Norway
Off-trade volume declines due to revival of cross-border trade, inflation, and a shift towards on-trade sales
Flavour innovation and non alcoholic options trendy in Norwegian cider
Norwegian cider producers perform relatively well in Vinmonopolet in 2022
Revival of cross-border trade and competition from RTDs set to contribute to decline in off-trade cider sales in 2023
Moderate growth ahead for cider in on-trade
Norwegian small-scale cider set to continue its momentum, but is threatened by consumers becoming more cautious with their spending
Table 33 Sales of Cider/Perry: Total Volume 2017-2022
Table 34 Sales of Cider/Perry: Total Value 2017-2022
Table 35 Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 36 Sales of Cider/Perry: % Total Value Growth 2017-2022
Table 37 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
Table 41 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 42 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 43 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
Table 44 Forecast Sales of Cider/Perry: Total Volume 2022-2027
Table 45 Forecast Sales of Cider/Perry: Total Value 2022-2027
Table 46 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
Table 47 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
Rtds in Norway
RTDs sees continued growth
RTD cocktails flourish in Norwegian grocery stores
Established brands focusing on new product developments to stay relevant to consumers
Slowdown in off-trade volume growth ahead
Hard seltzers set to see consolidation as growth disappoints
Norway’s RTDs market set to continue embracing innovation to target consumer demand for novelty
Table 48 Sales of RTDs by Category: Total Volume 2017-2022
Table 49 Sales of RTDs by Category: Total Value 2017-2022
Table 50 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 51 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 52 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 53 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 54 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 55 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 56 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 57 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 58 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 59 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 60 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 61 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 62 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
Spirits in Norway
Strong decline in off-trade sales of spirits as cross-border trade resumes
Non alcoholic, affordable and local are characteristics of top growing brands in 2022
Focus on sustainable and environmentally friendly packaging
Further decline in off-trade expected in 2023, impacted by resuming cross-border trade and consumers getting more cautious with their spending
Norway's nightlife faces wave of bankruptcies in 2023, with smaller venues at risk
Non alcoholic spirits is still niche, but set to grow
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 6 Benchmark Brands 2022
Table 63 Sales of Spirits by Category: Total Volume 2017-2022
Table 64 Sales of Spirits by Category: Total Value 2017-2022
Table 65 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 66 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
Table 72 Sales of White Rum by Price Platform: % Total Volume 2017-2022
Table 73 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
Table 74 Sales of English Gin by Price Platform: % Total Volume 2017-2022
Table 75 Sales of Vodka by Price Platform: % Total Volume 2017-2022
Table 76 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
Table 77 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 78 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 79 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 80 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 81 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 82 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 83 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
Wine in Norway
Strong decline in off-trade sales of wine
Non alcoholic wine and other sparkling wine are the top performing categories
Still rosé, still red and fortified wine losing share
Off-trade volume decline slows in 2023
On-trade faces flat volume trend amidst cautious consumer spending and high alcohol prices
Shift towards lighter, brighter wines and non-alcoholic wine set to continue
Table 84 Sales of Wine by Category: Total Volume 2017-2022
Table 85 Sales of Wine by Category: Total Value 2017-2022
Table 86 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 87 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 88 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 89 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 90 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 91 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 92 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
Table 93 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
Table 94 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
Table 95 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
Table 96 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 97 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 98 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
Table 99 GBO Company Shares of Champagne: % Total Volume 2018-2022
Table 100 NBO Company Shares of Champagne: % Total Volume 2018-2022
Table 101 LBN Brand Shares of Champagne: % Total Volume 2019-2022
Table 102 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 103 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 104 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
Table 105 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 106 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 107 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
Table 108 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 109 NBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 110 LBN Brand Shares of Non-grape Wine: % Total Volume 2019-2022
Table 111 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 112 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 113 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 114 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027