Sales of alcoholic drinks increased in 2022 in both the off- and the on-trade as the market continued to recover from declines seen during the pandemic. Rising local production played a huge role by making products more affordable and more consistently available as importers faced challenges ensuring a consistent supply of their products.
The steep price increases that were seen in the prices of alcoholic drinks during 2021 had a fairly strong impact on consumer attitudes towards these products as demand in some categories come under pressure due to declining consumer purchasing power. On the supply side, high inflation also impacted various industry players, with some manufacturers finding it increasingly difficult to acquire essential raw materials for their production activities due to rising prices, especially for imported inputs.
Drinking alcohol is deemed to be socially acceptable in Angola and there are no taboos surrounding the consumption of alcoholic drinks or moderate intoxication. Indeed, there is a strong drinking culture in the country and it is normal to see people ranging in age from older adolescents over the age of 18 to the elderly consuming beer, in particular, at any time of the day.
More expensive types of alcoholic drinks such as premium whiskies, wine and spirits are mainly purchased by high- and mid-income consumers. RTDs, cider/perry and beer are affordable for the majority of mid-income consumers, while beer is one major category of alcoholic drinks that can be purchased by consumers of all income levels as it has the lowest average unit price and is widely available throughout the country.
It is generally quite easy to transport goods from one point to another within Angola’s cities, especially in the larger metropolitan areas, where the roads tend to be very well developed. However, it is less easy to transport goods between provinces, as the main trunk roads in some interior parts of the country are in very poor condition, including roads linking interior regions with Luanda.
Since 18 February 2020, all alcoholic drinks offered for retail sale in Angola, regardless of their place of origin or production location, must bear a high-security tax stamp, whether in physical or digital form. This also applies to tobacco and all tobacco products as well as all sugary soft drinks.
From 18 February 2020, all alcoholic drinks offered for retail sale in Angola, regardless of their place of origin or production location, were expected to bear a high-security tax stamp, whether in physical or digital form. As of March 2022, the General Tax Administration (AGT) intended to formalise the entry of the tax stamp on alcoholic drinks, sugary drinks and tobacco.
During the forecast period, Angola’s alcoholic drinks industry is expected to continue recording positive total volume growth. Key developments are set to include substantial increases in local production, with both incumbent and new players expected to contribute to a significant ramping up of the output of local brewers, winemakers and distillers.
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Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.See All of Our Definitions
This report originates from Passport, our Alcoholic Drinks research and analysis database.
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