Alcoholic Drinks in India
Alcoholic drinks in 2022: The big picture
On-trade vs off-trade split
What next for alcoholic drinks?
Legal purchasing age and legal drinking age
Legal drinking age by state is as follows:
Summary 1 Number of On-trade Establishments by Type 2016-2022
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2022
Contraband/parallel trade
Cross-border/private imports
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
Summary 3 Research Sources
Beer in India
Unusually warm summer weather and low level of consumption ensure that demand for beer surpasses pre-COVID-19 levels
Companies launch premium products to counter inflation
Beer companies look at forward integration to provide holistic experience
High rate of taxation will prove to be most significant impediment during the forecast period
E-commerce remains underdeveloped and has scope for expansion
Craft beer brands will continue to suffer from effects of the pandemic
Lager price band methodology
Summary 4 Lager by Price Band 2022
Table 17 Number of Breweries 2018-2022
Table 18 Sales of Beer by Category: Total Volume 2017-2022
Table 19 Sales of Beer by Category: Total Value 2017-2022
Table 20 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 21 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 26 Sales of Beer by Craft vs Standard 2017-2022
Table 27 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 28 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 29 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 30 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 31 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
Rtds in India
Health and wellness trend and growing demand for convenience drive sales of RTDs in India
Bacardi-Martini retains dominance, assisted by launch of new options
Inflation and taxation will remain major impediments to expansion
Spirit-based RTDs will witness increased competition from other RTD product types
Table 34 Sales of RTDs by Category: Total Volume 2017-2022
Table 35 Sales of RTDs by Category: Total Value 2017-2022
Table 36 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 37 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 38 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 39 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 40 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 41 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 42 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 43 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 44 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 45 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 46 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 47 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 48 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
Spirits in India
United Spirits doubles down on its premiumisation strategy
Homegrown gin brands gain traction on back of rising cocktail culture and premiumisation
Rise in experiential stores drives sales of premium spirits through the off-trade
Indian single malt is expected to outpace single malt scotch whisky during the forecast period
Foreign manufacturers increasingly adopt a local focus for their premium brands
Industry will face ongoing challenges, due to combination of inflation and regulatory factors
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 5 Benchmark Brands 2022
Table 49 Sales of Spirits by Category: Total Volume 2017-2022
Table 50 Sales of Spirits by Category: Total Value 2017-2022
Table 51 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 52 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 53 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 54 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 55 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 56 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 57 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
Table 58 Sales of White Rum by Price Platform: % Total Volume 2017-2022
Table 59 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
Table 60 Sales of English Gin by Price Platform: % Total Volume 2017-2022
Table 61 Sales of Vodka by Price Platform: % Total Volume 2017-2022
Table 62 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
Table 63 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 64 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 65 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 66 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 67 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 68 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 69 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
Wine in India
Samant Soma Wines leverages wine tourism and pursues inorganic growth strategy to lead the market
Trade agreement with Australia improves accessibility of imported wines
High taxation and regulatory constraints limit potential of wine in India
Manufacturers call for uniform regulations to counter rising costs
Rise of experiential stores that aid decision-making will continue during the forecast period
Table 70 Sales of Wine by Category: Total Volume 2017-2022
Table 71 Sales of Wine by Category: Total Value 2017-2022
Table 72 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 73 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 74 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 75 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 76 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 77 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 78 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
Table 79 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
Table 80 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
Table 81 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 82 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 83 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
Table 84 GBO Company Shares of Champagne: % Total Volume 2018-2022
Table 85 NBO Company Shares of Champagne: % Total Volume 2018-2022
Table 86 LBN Brand Shares of Champagne: % Total Volume 2019-2022
Table 87 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 88 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 89 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
Table 90 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 91 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 92 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
Table 93 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 94 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 95 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 96 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027