Alcoholic Drinks in Croatia
Alcoholic drinks in 2022: The big picture
On-trade vs off-trade split
What next for alcoholic drinks?
Legal purchasing age and legal drinking age
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
Contraband/parallel trade
Cross-border/private imports
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
Summary 2 Research Sources
Beer in Croatia
Recovery of tourism drives on-trade growth in 2022
Top three brewers maintain their lead, while small and independent breweries struggle due to rising prices
Non/low alcoholic beer and craft beer impacted by price rises and limited distribution, respectively
Increasing price-sensitivity will encourage shift to economy and mid-priced beer
Rising cost of raw materials due to war in Ukraine and COVID-19
Breweries to focus on lower strength beer
Lager price band methodology
Summary 3 Lager by Price Band 2022
Table 17 Number of Breweries 2017-2022
Table 18 Sales of Beer by Category: Total Volume 2017-2022
Table 19 Sales of Beer by Category: Total Value 2017-2022
Table 20 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 21 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 26 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 27 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 28 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 29 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 30 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
Cider/Perry in Croatia
Cider/perry benefits from its lower alcohol content and being increasingly consumed throughout the year
Carlsberg Croatia maintains its lead in 2022
Cans appreciated for their convenience and quick cooling
Increased out-of-season consumption and healthier options will support further growth
Promotions and return of premiumisation trend
Domestic cider set to gain ground
Table 33 Sales of Cider/Perry: Total Volume 2017-2022
Table 34 Sales of Cider/Perry: Total Value 2017-2022
Table 35 Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 36 Sales of Cider/Perry: % Total Value Growth 2017-2022
Table 37 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
Table 41 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 42 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 43 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
Table 44 Forecast Sales of Cider/Perry: Total Volume 2022-2027
Table 45 Forecast Sales of Cider/Perry: Total Value 2022-2027
Table 46 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
Table 47 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
Rtds in Croatia
Return of tourism and music festivals boosts on-trade sales
RTDs face strong competition from other alcoholic drinks
No changes in the competitive landscape
Innovation in terms of healthier options will attract consumers
Growth from a relatively low base
Rising prices could dampen demand
Table 48 Sales of RTDs by Category: Total Volume 2017-2022
Table 49 Sales of RTDs by Category: Total Value 2017-2022
Table 50 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 51 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 52 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 53 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 54 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 55 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 56 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 57 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 58 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 59 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 60 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 61 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 62 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
Spirits in Croatia
Low unit price growth of spirits appeals to price-sensitive consumers
No interest in non-alcoholic spirits
Slow year for innovation as players adopt a prudent approach
Excise tax rise expected in 2024 or 2025
Ket trend: drinking less but higher quality spirits
Tourism will support on-trade consumption of spirits
Table 63 Sales of Spirits by Category: Total Volume 2017-2022
Table 64 Sales of Spirits by Category: Total Value 2017-2022
Table 65 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 66 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 71 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 72 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 73 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 74 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 75 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 76 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 77 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
Wine in Croatia
Strong inflation drives increased demand for more affordable wines in 2022
Premiumisation trend grinds to a halt as disposable incomes shrink
Rising interest in local wines
Volume growth supported by wine’s fashionable image and its perception of being healthier than spirits
Rising prices set to hamper volume growth
Vegan and lifestyles wines to see increased demand
Table 78 Sales of Wine by Category: Total Volume 2017-2022
Table 79 Sales of Wine by Category: Total Value 2017-2022
Table 80 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 81 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 82 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 83 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 84 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 85 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 86 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 87 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 88 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 89 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027