Ecuador’s widespread vaccination campaign helped Ecuador to start 2022 with the effects of the pandemic greatly reduced. There were still outbreaks in the first quarter due to the omicron variant, which led to mild restrictions during this period.
Ecuador's qualification to the FIFA World Cup Qatar 2022 initially boosted beer sales since soccer is closely associated with the consumption of this product. The morning hours in which the matches took place in Ecuador (due to the time difference), also contributed to a preference for beer over spirits.
Cervecería Nacional is the overall leader in the beer industry in Ecuador and continues to dominate overall sales of alcohol in 2022. The company capitalized on the FIFA World Cup 2022 running key campaigns and promotions to boost the sale of beers.
Retailers have expanded their participation in the wine category. Large retailers such as Corporación El Rosado, which is the second largest retailer in the country, now imports and sells their own variety of wines.
The on-trade lost significant volume share during the pandemic as many stores were closed, or faced limited capacity. However, with minimal restrictions in 2022, on-trade consumption of alcoholic drinks has moved closer to pre-pandemic levels.
An increase in non-alcoholic beer is expected in the coming years due to the entry of new zero-alcohol beers such as Heineken 0.0.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Alcoholic Drinks industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.See All of Our Definitions
This report originates from Passport, our Alcoholic Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!