In 2023, consumers are expecting value for money, and this is likely to continue during the forecast period. In an era characterised by uncertainty, high inflation, and conscious buying, consumers are increasingly having to prioritise and decide where they spend their money.
As sports drinks continues to expand, the general trend of flavour innovation seen in soft drinks is also being seen. Consumers are interested in new flavours, including tropical, fruity, and other flavours that are different to traditional ones.
Since the COVID-19 pandemic, a holistic approach to health, including sport, has gradually been increasing amongst consumers. On top of a general consumer shift towards healthier lifestyles, the strong social media presence of sports influencers, different sports practices, and a healthier outlook to diet have been increasingly promoted.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See All of Our DefinitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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