The anticipated increase in consumer purchasing power and their unwavering interest in healthy beverages are expected to fuel significant volume growth for both regular and reduced-sugar sports drinks throughout the forecast period. Products with lower sugar content are projected to experience slightly higher growth due to their low sales base and the ongoing, strong innovation and promotional activities of manufacturers.
The popularity of retail e-commerce is predicted to continue its upward trajectory over the forecast period, driven by increasingly positive consumer experiences and the growing number of online speciality shops that are constantly improving their platforms to make the buying process easier and simpler. Additionally, online shopping through mobile devices is anticipated to undergo significant advancements, further enhancing the convenience and accessibility of sports drink purchases.
Both local and international players are expected to strengthen their presence and positions within the sports drinks. Sports drink brands are likely to be developed as complementary products to existing bottled water or functional water brands, such as Veroni Active and Apenta Plus.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See All of Our DefinitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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