Sports drinks will see an improved performance during the five years to 2028,, with the rate of volume growth increasing as the forecast period progresses. This will be supported by health and wellness trends, with more consumers expected to engage in fitness activities.
While brands such as Gatorade and Powerade have been highly successful in expanding the market for sports drinks, the forecast period will see such products come under an increased threat of substitution. Functional bottled water, which is a relatively novel type of beverage in the Philippines, is expected to gain traction, moving forward, as new entrants innovate with new product offerings.
While bricks-and-mortar outlets will continue to dominate the retail landscape for sports drinks, there is scope for players to form stronger partnerships with e-commerce platforms, such as Lazada and Shopee. Although there is a perception that sports drinks are consumed on-the-go, many Filipinos have shifted to permanent or hybrid home-working, which means that a high proportion of consumers are conducting their workouts at home.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See All of Our DefinitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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