Ajeper SA's dominance in traditional grocery retailers, propelled by its flagship product Sporade, establishing itself as the leader due to competitive pricing, faces a shifting landscape. In an evolving context where modern grocery retailers gain significance, competitors are directing their focus towards supermarkets and hypermarkets, witnessing rapid growth.
In contrast to other soft drinks such as juices or carbonates, sports drinks offers ample space for innovation, providing avenues for expanding consumer adoption. Consider formats – larger volume presentations are gaining prominence over the standard 500ml single-serve offerings from brands like Sporade and Gatorade.
The burgeoning kombucha category has rapidly expanded in recent years. With varied benefits encompassing digestive health improvement, intestinal flora balance, and potential reductions in blood pressure and cholesterol, numerous niches are emerging.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See All of Our DefinitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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