During the forecast period, it is set to become increasingly important for sports drinks brands to strategically identify the emerging trends in Ecuador's sports and fitness landscape to effectively channel their marketing efforts towards those sports and physical activities with the potential to enhance the image of their respective brands by association. While football remains the most popular sport in the country, its extensive reach suggests saturation and thus limited growth potential.
While the sugar tax means that no sugar options represent a cost-effective option for health-conscious consumers, the flavour profile of unsweetened sports drinks has yet to resonate fully with most Ecuadorian consumers. Despite the allure of reduced sugar content and the health benefits that are associated with reducing sugar intake, there remains a discernible gap between these offerings and the preferences of local consumers, many of whom have very sweet palates.
As the penetration of sports drinks increases among the Ecuadorian population over the forecast period, it will be necessary to capitalise on new ways to market these products that haven’t already been attempted in order for the category to continue registering positive growth. One way in which these products could be promoted involves collaborations with healthcare professionals, nutritionists and well-known professional athletes to endorse sports drinks.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See All of Our DefinitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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