Plant-based diets will continue to gain traction among more and more consumers in Canada, and this trend will be increasingly visible in sports drinks. For instance, California-based Berri Pro Inc recently launched Juva Fit, “the world’s first organic, plant-based fitness beverage” with plant-based electrolytes.
Over the forecast period, retail volume consumption of sports drinks is expected to increase modestly, benefiting from a health and wellness trend that was visible before the pandemic and has strengthened further since. As the impact of the pandemic continues to fade, however, consumer spending will likely shift away from food/beverage and in-home entertainment to foodservice, outdoor activities and travelling, hampering spending on beverages like sports drinks to some extent.
Sports drinks brands such as Gatorade and Powerade thrive on sports sponsorships. Gatorade already sponsors sports personalities like Leylah Fernandez, a 19-year-old Canadian Tennis player.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See All of Our DefinitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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