The high prices of sports drinks may suppress demand and lead to fewer purchases in the category in the forecast period. These products are not seen as necessities and are, therefore, vulnerable in the context of budget conscious consumers rationalising their spending.
The health and wellness trend is set to continue to exert a considerable influence on the development of the soft drinks market over the forecast period. Overall, this is likely to have a positive impact on sports drinks, with a growing number of consumers committing to regular exercise and sporting activities and seeking beverages that support their efforts.
During the forecast period, competition from rival product categories will be intensified by increasing demand for protein drinks. Many consumers who are active and work out regularly are increasingly aware of the need for protein after a workout and throughout the day and prefer to drink a protein drink than a sports drink, as such products are viewed as more important for the body.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See All of Our DefinitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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