Similar to 2023, consumers in Hong Kong are expected to continue their exercise and outdoor activities routines over the forecast period. This is particularly relevant as Hong Kong is experiencing a slowdown in economic activities, allowing individuals to have a better work-life balance and dedicate greater time to sporting activities.
It is crucial for brands to be aware of the impact caused by the trend of local consumers spending greater time and money in Shenzhen, the neighbouring city that offers affordable goods and services within a short transit time of 30-60 minutes from Hong Kong. This trend not only involves local consumers purchasing the same products at lower prices in Shenzhen, but also extends to them seeking more affordable gym membership and sports activities.
In addition to the threat from consumers spending time and money in Shenzhen, brands also need to be aware of the challenges posed by competitors pursuing cost-leadership strategies. These other brands, or even private label, offer affordable options to price-conscious consumers, especially when the economic outlook in Hong Kong is relatively pessimistic.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See All of Our DefinitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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