The forecasted period anticipates sustained dynamic growth in retail volume sales of sports drinks as consumers increasingly seek functional beverages pre and post-exercise. The burgeoning health and wellness trend is set to intensify, leading to a surge in gym attendance and workout frequency.
The rapidly expanding health and wellness trend, catalysed by the COVID-19 health crisis, continues to provoke discussions regarding sugar's negative health impacts. Amidst these dialogues, there is an anticipated surge in demand for reduced sugar sports drinks.
Despite the growing health and fitness consciousness, the primary consumers of sports drinks are expected to remain young men, particularly professional athletes, during the forecast period. Attempts by brands like FNC with Gatorade to diversify their consumer base to include amateur sports enthusiasts face obstacles due to premium pricing.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See All of Our DefinitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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