Anticipated growth in sports drinks sales in Serbia is driven by increasing health consciousness among the population and rising participation in sports activities. The ongoing growth in awareness about the health benefits of sports drinks is projected to fuel the demand for these beverages in Serbia over the forecast period.
Expectations indicate heightened activity in assortment expansion beyond 2023. Forecasts suggest that new product development will focus on extending product lines and introducing varied flavours.
The impact of price sensitivity is expected to persist, causing a slowdown in the potential volume sales growth of sports drinks in 2024. With a focus on essential spending, Serbian consumers are likely to curtail their consumption of sports drinks or transition to more affordable alternatives until disposable income stabilises around 2025 and beyond.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See All of Our DefinitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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