Reduced sugar sports drinks only arrived in the United Arab Emirates in March 2023 following the entry of Prime. The latter is described as a “hydration drink” and its composition includes 10% coconut water along with electrolytes, B vitamins and BCAA.
Since many categories of soft drinks are perceived as delivering the same benefits and promote the same claims, they share similar consumption occasions and target audience. In the United Arab Emirates, sports drinks compete with energy drinks, bottled water and carbonates.
At the end of the review period, sports drinks in the United Arab Emirates were purely represented by international brands that operate across the globe. This generates high prices and leaves consumers without stable preferences.
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Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See All of Our DefinitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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