Other hot drinks is expected to see a further decline in consumption over the coming years, mainly driven by the fall year-on-year on off-trade channel. Other hot drinks sit in a market where competition is high, and other categories are growing, with investment and innovation in areas such as tea and coffee attracting a higher number of consumers.
Unit prices are not set to increase at the same rates as during 2022 and 2023; however, the higher production costs and harvest instability are set to continue pushing up the cereal prices, impacting other hot drinks. Although likely to lose some share as consumers regain purchasing power, the increase in unit prices is set to benefit private label players, which will maintain high penetration in the category – above value share levels seen in 2019 for the rest of the forecast period.
Facing a declining demand, other hot drinks players should look to invest in new products and innovations that align with the rising health and wellness trend. The biggest challenge is encouraging greater consumption of other hot drinks than other drinks categories.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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