2023 has shown how sensitive the demand for yerba maté and tea can be due to rising temperatures in Chile. In this sense, tea players have shown a greater capacity to adapt with iced versions, especially through foodservice.
A major challenge for other hot drinks in the coming years is their high sugar content. Nutritionists tend to highlight the high sugar content of these products, but traditionally, sugar content and artificial colorants were not a relevant concern in Chilean society, not even for parents.
In an expensive category where concerned parents are the main target segment, it is extremely important that they see the product as a positive contribution to their children’s health. One of the strategies adopted by brands to target this important consumer group is through functionality via added vitamins and, more recently, protein.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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