Demand for speciality hot chocolate is predicted to provide stable growth with a rising number of premium chocolate brands offering consumers single-origin drinking chocolate. The change in consumer sentiment for low-sugar options in previous years has continued to heavily impact other hot drinks, with single-origin premium dark chocolate trends persisting.
As malt-based and chocolate-based flavoured powder drinks are increasingly consumed in foodservice locations, brands must respond by penetrating at-home consumption occasions which have been declining due to the general return to physical spaces post-pandemic. However, the waste levy, set to take place in 2024, may hinder the success of malt-based and chocolate-based pods, as consumers may prioritise brands that produce less risk for an additional cost.
With the move of malt-based hot drinks such as Ovaltine and Horlicks into foodservice and increasing access to at-home consumption through pod formats, other hot drinks offers future growth potential in Hong Kong. As a strategy to attract tourists and revitalise nightlife implemented by the government, there has been a rise in outdoor night markets.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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