Consumers are likely to continue having issues with the high sugar content and artificial ingredients found in other hot drinks. During the pandemic, people were more concerned with comfort and familiarity than health and wellness, but this does not mean that there has been a fundamental shift in how people approach health and wellness.
Mate is carving out space for itself in the plant-based energy space, but it faces a significant challenge from others who would like to occupy the same space. Coffee and tea remain the most potent competitors, and have far greater consumer recognition than mate, and are more familiar to the palates of US consumers.
Yaupon, North America’s only native source of caffeine, is often overlooked as a hot drinks option in the US. Despite being a relative of yerba mate and having many of the qualities that consumers are looking for (such as clean caffeination, short supply chain, and high antioxidant content), it remains largely unknown.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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