There is traditionally a robust foodservice demand for chocolate-based flavoured powder drinks in France, with the consumption of these products very well-established in cafés, bars and other types of consumer foodservice outlets throughout the country. However, the recovery of foodservice sales could not last due to the structural waning of consumption in cafés/bars.
Flavoured powder drinks could face challenges due to rising concerns about the effects of excessive sugar consumption on health. These drinks are widely perceived to have a high sugar content and, like many areas of soft drinks, the chocolate-based flavoured powder drinks category is facing an ongoing anti-sugar backlash.
With new products expected to focus mainly on health and wellness attributes, innovation will become increasingly crucial for the category’s leading players during the forecast period. For instance, the success of Nesquik All Natural since its 2019 launch can be attributed almost entirely to the fact that it has a 27% lower sugar content than standard Nesquik, as well as its dehydrated milk, millet malt and light cocoa content.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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