Belgian consumers' heightened awareness of personal health is expected to persist into the forecast period. Concerns surrounding high sugar content in chocolate-based and non-chocolate-based flavoured powder drinks, in contrast to malt-based and other plant-based hot drinks, have significantly impacted consumer choices.
Given the relatively negative perception and sluggish turnover, a decline in the distribution of "other" hot drinks is anticipated in the forecast period. Retailers are likely to favour allocating shelf space to burgeoning hot drinks like coffee, especially coffee beans or coffee hard pods, diverting attention away from a declining product area characterised by inactive market players.
To drive growth in the forecasted period, manufacturers of other hot drinks should pivot their innovation towards crafting healthier recipes, particularly focusing on low-sugar offerings. Addressing the consumer demand for reduced-sugar alternatives could potentially rejuvenate interest in this segment.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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