Chocolate-based flavoured powder drinks are anticipated to be the fastest-growing category in volume terms over the forecast period. This surge is attributed to the increasing preference for chocolate among Nigerians.
Other hot drinks are projected to experience faster growth over the forecast period, marking a considerable improvement in total volume growth compared to the review period. Manufacturers have sustained efforts to boost demand through advertising, competitive pricing, promotional activities, and offering incentives, particularly targeting the burgeoning young population—their primary consumer base.
The increase in average unit prices in 2023 has contributed to sluggish growth in other hot drinks. Factors such as economic stagnation, double-digit inflation, devaluation of the naira, and high production costs pose significant threats that may impede growth over the forecast period.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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