The recent entry of non-chocolate-based flavoured powder drinks and other plant-based hot drinks means that consumers’ preferences are not finalised and are likely to change as they experiment and try new additions. This will potentially lead to not only a shift in volume sales from one brand to another, but also from one format to another.
Since most hot drinks categories in the United Arab Emirates are experiencing the emerging trend of functionality, this is also likely to impact other hot drinks over the forecast period. Functionality within other hot drinks is likely to focus on energy boosting, added protein, digestive help and stress relief.
Nestlé Middle East, with its flagship Nesquik brand, is traditionally known in other hot drinks for its presence in chocolate-based flavoured powder drinks. The brand is well-established globally, and is most popular in the United Arab Emirates as a chocolate powder offered in different pack sizes, with and without milk.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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