The performance of other hot drinks during the forecast period is expected to be characterised by further positive growth in foodservice volume terms and a further decline in retail volume terms. The key factor influencing these trends is expected to be the growing tendency of Vietnamese consumers to go to cafés, specialist coffee and tea shops, restaurants, and bars to consume hot drinks in general, and thus this will likely also influence where other hot drinks are consumed too.
It is expected that over the forecast period innovation within other hot drinks will increasingly focus on the creation of reduced sugar and sugar-free choices, with this being likely to have a major influence on the most popular brands. This reflects rising customer demand for healthier hot drinks options and an increased awareness of the dangers of consuming too much sugar.
Over the forecast period, it is expected that malt-based hot drinks will continue to account for most sales of flavoured powder drinks with chocolate-based flavoured powder drinks likely to remain a niche area with negligible sales. First, many people find the texture of chocolate-based flavoured powder drinks to be unappealing, as it can range from gritty to thick.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!