Over the forecast period, ready soup, as a product area, is expected to witness a deceleration in sales, due to the ongoing predominance of home-cooking. Nevertheless, a positive growth rate in volume terms is foreseen, supported by robust marketing activities and strategic endeavours by companies to invigorate sales.
The market for chilled ready meals in Poland is poised to encounter formidable competition from subscription-based delivery ready meals. These meal kits have been gaining popularity owing to the convenience they provide, as well as their ability to cater to specific dietary requirements and preferences.
The Polish packaged food industry is expected to witness a continuous expansion of innovations within the ready meals segment in the forecast period. This wave of innovation will primarily be driven by the increasing demand for environmentally friendly options, novel flavours, and packaging changes.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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