Ready meals and soups is set to maintain solid retail volume growth and dynamic current value growth in the forecast period. These products offer convenience to consumers, although this comes at a higher cost than cooking from scratch.
It is expected that dry soup will rebound to a stronger growth rate over the forecast period. The review period was particularly difficult financially, especially for lower-income consumers, which is one of the main consumer groups.
Frozen ready meals saw the most dynamic growth at the end of the review period, and the category is expected to maintain the most robust retail volume and current value growth over the forecast period. Innovations in terms of incorporating local cuisine and catering to the rising number of single-person households are expected to boost demand for these products.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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