Organic products have seen a dip in volume sales as a result of price hikes thanks to inflation and raw material shortages. Though health and wellness trends remain robust in Denmark, financial pressures are prompting many consumers to seek more budget-friendly alternatives.
The importance of local production for Danes will continue to drive the growth of local ready meal brands, not only for environmental reasons and the keenness to support local farms, but also because consumers tend to trust such brands more than others in terms of the quality and nutritional profile of food. There are already several Danish ready meal brands.
As the convenience trend gathers pace, meal kits is growing significantly. However, many local players lack a convincing marketing strategy.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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