Over the forecast period, meals and soups is set to register modest positive sales growth, with the stability of demand for these products set to be based mainly on rising demand for convenience and consumer interest in products that can help them save time on meal preparation. In particular, affluent urban professionals are likely to want to purchase meals and soups more often as their already busy lifestyles become increasingly hectic during the post-pandemic era.
As mentioned above, rising demand for convenience among affluent urban professionals is set to continue driving sales growth across all categories of meals and soups during the forecast period. Within this context, it is inevitable that the category’s leading brands will look to add value as a way of increasing margins and justifying the often high prices being charged for different types of meals and soups.
The only category of soup present in Bosnia and Herzegovina, dry soup, is set to register a stagnant volume sales performance over the forecast period as the consumer base for such products continues to recede. Negative population growth is set to combine with the saturation of demand for dry soup to present huge challenges to all of the category’s brand owners as changing consumer preferences are expected to remain highly unfavourable for dry soup.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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