The meals and soups category is expected to see continued growth over the forecast period, with chilled ready meals anticipated to drive this expansion due to its high potential for increasing per capita consumption. In addition, the convenience trend is expected to support the continued development of the well-established frozen ready meals category.
Nikora JSC is expected to maintain its leadership in Georgia's meals and soups category over the forecast period, leveraging its diverse product range, strong brand recognition and established distribution through its own retail chain. The company offers an array of frozen ready meals such as khinkali, pelmeny, and pancakes, encompassing Georgian and international cuisines, as well as fresh items such as kebabs, salads, and khachapuri to cater to various tastes.
The trend of expanding food options in chilled ready meals will persist over the forecast period. Lunch boxes offering a variety of complex meals with meat and salad, alongside a mix of traditional Georgian dishes such as khachapuri and newer additions such as pizza, sushi, and sandwiches will continue to cater to consumers seeking convenient and diverse meal choices.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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