Shelf stable soup is expected to see significant development over the forecast period, despite sales being negligible over the review period. The introduction of new products in 2023, including three soup varieties from TYPIK, indicates increasing interest and investment in shelf stable soup by local players as they respond to rising demand for convenient and long-lasting soup options.
Ready meals and soups are anticipated to mostly attract young couples, particularly young working adults who either have limited cooking skills or work long hours. These individuals are expected to remain the core consumers throughout the forecast period.
Food kits are poised to become a key trend over the course of the forecast period. While currently absent from the Tunisian market, it is highly likely that local companies will develop and introduce their own versions of food kits, which offer convenience, and provide ingredients and recipes, allowing consumers to prepare meals at home without extensive meal planning or grocery shopping.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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