Ready meals is expected to see slower retail volume growth over forecast period compared to 2023. Some consumers will likely try to save money by cooking meals from scratch at home, while others are expected to shun ready meals because of health concerns over many of the products on offer.
Meals and soups are proving particularly popular in young, single person households. Often, younger consumers lack the time or skills to cook their own meals, while some also see cooking from scratch as a waste of groceries, with many recipes being designed to serve four or more people, thus leaving leftovers.
Consumers have become increasingly health conscious in Norway and this is expected to present challenges and opportunities for the growth and development of meals and soups, with many of these products carrying an unhealthy image. One way in which people are expected to look to improve their health, and the health of the environment, is to reduce their meat intake.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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