Ready meals will continue to gain traction in urban areas of India, with a prime focus on Tier 1 and Tier 2 cities, as urban consumers increasingly demand convenient meals driven by hectic and time-pressed lifestyles. According to Euromonitor International’s Economies and Consumers Data, the proportion of households in India with access to the internet is set to increase from 45.
While MTR and ITC are likely to retain their stronghold in ready meals, supported by their varied range of products, high brand trust and wide presence in major distribution channels, the competition is set to rise with an increasing number of players entering the category. For instance, Tata Consumer Products, the consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella, announced the rebranding of TATA Q to “Tata Sampann Yumside” in 2022, which will be integrated with the Tata Sampann portfolio of food offerings.
The phenomenon of soup consumption is predominantly urban-centric. This type of meal solution holds a robust presence in the realms of modern distribution channels and e-commerce, flourishing in the dynamic landscape of urban areas.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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