Street food vendors are widespread in Pakistan, offering a wide variety of affordable and freshly prepared snacks and meals. This readily available and culturally beloved street food culture will continue to impact the demand for ready meals over the forecast period.
Whilst soup already has a market in Pakistan, consumers’ preferred flavours remain traditional. With ongoing westernisation in the country, new flavours will continue to be introduced and are expected to be increasingly popular going forward, which will drive soup sales over the course of the forecast period amongst convenience-seeking consumers.
Rising health consciousness among consumers in Pakistan has led to a preference for nutritious and balanced meal options. This trend could drive demand for healthier soups and ready-to-eat meals with lower levels of preservatives and additives over the course of the forecast period.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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