Meal kits is expected to remain the most dynamic category within meals and soups over the forecast period. Attracted by the surge in demand and the huge potential of the category new players are expected to enter the market.
Prepared salads is also expected to continue seeing strong growth in value and volume terms throughout the forecast period. These products typically consist of fresh and nutritious ingredients, such as vegetables, fruits and pulses, which are good for health and ideal for a balanced diet.
Pizza saw a drop in consumption during the final few years of the review period, which was mainly due to the drop in demand for frozen pizza. However, over the forecast period a gradual recovery is expected for the category in retail volume terms.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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