Innovation: Food and Beverage in the US

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This report comes in PPT.

Overview:

This Innovation Country Report is part of a series of reports providing data and analysis on new product launch activity across digital shelf across Food and Nutrition and Beauty, Health and Home categories. The reports explore what type of innovation is happening and in which retailers across selected geographies.
The data contained in these reports are based on Euromonitor’s Innovation platform - an AI-powered platform that identifies and tracks new brand and sub-brand launches across the global digital shelf from January 2021 onwards. It monitors their expansion over time into new countries, retailers and categories, and also shows if they have been discontinued. 

The Innovation in USA report includes:

Data and analysis on new brand and subbrand launches at online retailers within specific country across:

• Food and Nutrition categories, such as Packaged Food, Soft Drinks, Hot Drinks, Alcoholic Drinks, and Pet Care;
• Beauty, Health and Home categories, such as Consumer Health, Beauty and Personal Care, Tissue and Hygiene, and Home Care. 
  

The Innovation in USA report answers:

• Is specific country a pacesetter or follower in terms of new product launches across specific industries?
• What industries lead in terms of new product launches within specific country?
• What type of innovation is happening within specific industries and categories?
• What are the examples of some of the innovations across the categories?
• Which retailers are leading in new product launches within specific country?