Innovation: Beauty, Health and Home in the Netherlands

November 2023

This report provides valuable insights into product innovation in the Netherlands, analysing data from Euromonitor’s Innovation platform. The report covers the beauty, health and home categories, showing the level of new brand and subbrand launch activity.

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This Innovation Country Report is part of a series of reports providing data and analysis on new product launch activity across digital shelf across Food and Nutrition and Beauty, Health and Home categories. The reports explore what type of innovation is happening and in which retailers across selected geographies.
The data contained in these reports are based on Euromonitor’s Innovation platform - an AI-powered platform that identifies and tracks new brand and sub-brand launches across the global digital shelf from January 2021 onwards. It monitors their expansion over time into new countries, retailers and categories, and also shows if they have been discontinued. 

The Innovation in Netherlands report includes:

Data and analysis on new brand and subbrand launches at online retailers within specific country across:

  • Food and Nutrition categories, such as Packaged Food, Soft Drinks, Hot Drinks, Alcoholic Drinks, and Pet Care;
  • Beauty, Health and Home categories, such as Consumer Health, Beauty and Personal Care, Tissue and Hygiene, and Home Care. 

The Innovation in Netherlands report answers:

  • Is specific country a pacesetter or follower in terms of new product launches across specific industries?
  • What industries lead in terms of new product launches within specific country?
  • What type of innovation is happening within specific industries and categories?
  • What are the examples of some of the innovations across the categories?
  • Which retailers are leading in new product launches within specific country?
Passport Innovation overview
Euromonitor Innovation definitions
Approximately 11% of detected 2022 launches are first seen globally in the Netherlands
Approximately half of new launches are detected in beauty and personal care in 2022
New launches in the Netherlands in 2022: Beauty and Personal Care and Consumer Health
New launches in the Netherlands in 2022: Home Care and Tissue and Hygiene
Detected launches peak in Q2 2022, driven by new brands in beauty and personal care
Andre´lon Especial launches ingredient-led Keratin-rich hair care product
Retailer New Pharma launches Andrélon Especial across five countries in 2022
Detected 2022 subbrand launches focus on efficacy and ingredients in the Netherlands
Bolsius launches its vegan, natural candle to meet demand for cleaner ingredients
Bolsius True Scents Fresh Cotton launches in the Netherlands through Albert Heijn
Two beauty specialist retailers accounted for approximately 50% of detected launches
Passport Innovation methodology
Passport Innovation industry coverage
Passport Innovation country coverage
Passport Innovation retailer coverage

Buy Innovation reports to:

  • To understand what type of innovation and where is happening across the broader category scope
  • To gain insights into how new product launches are aligned with changing consumer preferences and what needs remain unmet


If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!