Innovation: Food and Beverage in the United Arab Emirates

January 2024

This report provides valuable insights into product innovation in the UAE, analysing data from Euromonitor’s Innovation Platform. The report covers the Food and Beverage categories, showing the level of new brand and sub-brand launch activity.

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This Innovation Country Report is part of a series of reports providing data and analysis on new product launch activity across digital shelf across Food and Nutrition and Beauty, Health and Home categories. The reports explore what type of innovation is happening and in which retailers across selected geographies.
The data contained in these reports are based on Euromonitor’s Innovation platform - an AI-powered platform that identifies and tracks new brand and sub-brand launches across the global digital shelf from January 2021 onwards. It monitors their expansion over time into new countries, retailers and categories, and also shows if they have been discontinued. 

The Innovation in United Arab Emirates report includes:

Data and analysis on new brand and subbrand launches at online retailers within specific country across:

  • Food and Nutrition categories, such as Packaged Food, Soft Drinks, Hot Drinks, Alcoholic Drinks, and Pet Care;
  • Beauty, Health and Home categories, such as Consumer Health, Beauty and Personal Care, Tissue and Hygiene, and Home Care. 

The Innovation in United Arab Emirates report answers:

  • Is specific country a pacesetter or follower in terms of new product launches across specific industries?
  • What industries lead in terms of new product launches within specific country?
  • What type of innovation is happening within specific industries and categories?
  • What are the examples of some of the innovations across the categories?
  • Which retailers are leading in new product launches within specific country?
Passport Innovation overview
Euromonitor Innovation definitions
Tourism and the influx of expatriates in the UAE offer opportunities for NPD
New sub-brand launches address consumers’ demands for healthier products
Juice is the most active with new launches in Soft Drinks as well as Tea in Hot Drinks
Sweet Biscuits leads in total launches in Packaged Food in UAE
Impulse purchases and hybrid working lifestyles fuel new launches in Food and Beverage
Barakat continues to launch new categories with a new healthy sub-brand line of RTD Tea
Launched in a leading grocery retailer in the UAE, but no expansion to other retailers yet
Q2 and Q4 witness relative peak of sub-brand launches with new flavours
Bonacibo’s wet food highlights its health benefits, strengthening its high-quality positioning
Limited availability of Bonacibo’s range across retailers in the UAE
Brands’ launches can leverage Carrefour’s robust omnichannel strategy and portfolio
Passport Innovation methodology
Passport Innovation industry coverage
Passport Innovation country coverage
Passport Innovation retailer coverage

Buy Innovation reports to:

  • To understand what type of innovation and where is happening across the broader category scope
  • To gain insights into how new product launches are aligned with changing consumer preferences and what needs remain unmet


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